5 Easy Marketing Ideas for New Bonita Springs Businesses

When you start a new business in Bonita Springs, one of the most important facets of running your business will be marketing. You absolutely must get your name out there to prospective customers and others in the industry to establish a great reputation and customer base. Here are some marketing ideas that can help jump start your Bonita Springs business.


Get Social!

Even if you want to keep your new business local to Bonita Springs, it’s still important to maintain a social media presence. This is a free way that you can get your name out there and market your services. Facebook is a great place to start, and you can utilize local buy/sell/trade groups to promote your business (just be sure to read the group rules first). You can also do giveaways, hold contests, and create events on your business page on Facebook. Once you’ve mastered Facebook, you can move on to incorporating other social media into your marketing plan.


Get Involved!

Find out more about your community and attend community events that matter to the residents. No matter what kind of business you have, getting your name out in front of as many people as possible can only help benefit you because people can’t buy from you or use your services if they don’t know you exist. Charity and community events are excellent opportunities to provide a small sponsorship or to get involved and help. People from the community will see your efforts — and the business name attached.


Partner with Local Businesses

It’s a community — so be a part of it. Partner with like businesses to offer deals or events. Work together to help bring each other new business. The best way to contact business owners is in person, but sometimes giving a call first before sending out an email can get your foot in the door. Working with other local businesses in the industry shows that you’re there to help grow the community, not just your business. When you don’t view everyone as competition, you foster an environment for growth and recommendations.


Attend Networking Events

If you’re not sure who to talk to in Bonita Springs, attend local networking events. Many times these are held through the local Chamber of Commerce or business organizations (for example, the American Women’s Business Association). You can also check out online sources such as Eventbrite for local networking events, as well as our website, Bonita Springs Estero Economic Development Council. Networking events can help you meet other business owners in similar industries, and they can give you the inside scoop about what to do and not do.


Grand Opening/Open House

If you have an office or storefront, work with the Bonita Springs Area Chamber of Commerce to host a grand opening or open house for your new business. This will get promoted through the Chamber of Commerce. It is an exciting event that allows you to showcase your products and/or services to the community.


Marketing your new business in Bonita Springs is easy if you’re willing to put some work into it. Chances are, if you’ve gotten this far, that won’t be a problem.